Careless driving can cost fleet and field service companies thousands or even millions of dollars each year. Many organisations look to improve driving behaviour by deploying telematics technology across their vehicle fleet but often employees are resistant to new initiatives because they don’t see any personal benefit in adopting them. Organisations are now turning to gamification to improve driver safety.
By implement gaming techniques into driver safety mobile apps organisations are encouraging drivers to perform better on the roads. By emphasising the gaming element of driver safety mobile apps they motivate their drivers, offering them positive recognition and rewards for good driving behaviour.